For West Capital Lending, led by Rick Dale, our team at T2 Marketing delivered a comprehensive growth system built to generate and convert high-quality mortgage leads at scale. We began by crafting and deploying a data-driven Meta advertising strategy specifically designed for mortgage and HELOC lead acquisition.
             

These campaigns were supported by high-converting ad creatives, including static and video content that communicated Rick’s expertise and built instant credibility with cold audiences. To capture and guide leads through the pipeline, we built a fully custom funnel using proven conversion principles, complete with intake forms, segmented follow-up logic, and clear calls to action.
               

Beyond the ads and funnel, we implemented an automated lead-nurturing system via email and SMS to ensure every lead received timely, relevant communication without relying on manual follow-up. The automation dramatically reduced missed opportunities and helped Rick's team prioritize qualified, engaged prospects.
           

  We also managed his social media content strategy and creation, ensuring his online presence reflected both professionalism and consistency. The results were clear: lower cost per lead, significantly higher volume of qualified leads, and more efficient time spent on high-value conversations. Our approach gave West Capital Lending a full-funnel, client-ready infrastructure that runs around the clock — from awareness to conversion.

This project is a strong example of how T2 Marketing doesn’t just run ads; we build scalable lead systems that help service-based businesses grow with precision and confidence.